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A marketing plan is an important part of your business plan. Marketing informs families about your program and why they should choose your program for their children. It includes advertising and creates a sense of identity, or "branding," of your program.
By preparing a marketing plan, you develop a clear sense of identity for your program and learn who your target families will be. Learn what the key needs of these families are and sell your business marketing to those needs. Your marketing plan should highlight all of the unique aspects of your program so that it stands out among the other programs in your community.
A creative marketing plan includes who will do what, by when, where, and at what cost.
Consider all the ways you can reach parents in your community. Reach out to other people and businesses to get the word out about your program. Consider where parents are likely to look for information:
Marketing materials and strategies include:
Budgeted items can include:
12 Tips to Market Your Child Care Program. Getting the word out about the child care services you offer is an important part of maintaining and sustaining your business. These 12 tips will help.